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List of Proposed Workshops
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Workshop Proposals 2010

 

Workshop Number: 84

Title: How to measure communication and media in digital converging era

Concise Description:
Thanks to digitalization all media are converging more and more into a common space with other forms of communications.
Press, radio, television and internet and even their receiving tools are progressively integrating. The former barriers between linear and non linear, mass media and individual communications are progressively dissolving or becoming confuse.
As a consequence, the traditional ways to measure the use of media are becoming obsolete. The measure of telephone households subscribers for telecom, as well of audience ratings for TV and radio or the number of copies sold for newspapers and magazines are not anymore sufficient to give a picture of what happens in the new media world.
European Broadcasting Union and European Audiovisual Observatory -specialists in electronic media measurement- and OECD -specialized in telecom use measurement have decided to join forces and to work together towards new ways to measure convergence and will bring this reflection to the Internet Governance Forum, because there could be no governance without a transparent, reliable and multi-stakeholder approved set of data to understand and measure the new media world after the convergence process will be completed.

Which of the five broad IGF Themes or the Cross-Cutting Priorities does your workshop fall under?
Security, Openness and Privacy


Provide the names and affiliations of the panellists you are planning to invite:
Chairperson: Ismo SILVO, Director of strategy and development, YLE
SPEAKERS:
Frédéric Bourassa, OECD - Statistician on Communications indicators. telecommunications, Internet, ICT and trade in ICT goods and services statistics - INTERGOVERNMENTAL ORGANIZATION
Alex Shulzycki, EBU Strategic information Service - ITU SECTOR MEMBER
André Lange, European Audiovisual Observatory - Council of Europe
Prof. Antonio Granado, Universidade Nova Lisboa
Prof. Preben Sorensen, president EUROPEAN ALLIANCE OF LISTENERS AND VIEWERS ASSOCIATIONS (Euralva)
Jeroen Verspeek (Head of Audience Research Department) and Marije Andela (Internet resp.)NPO,
Some remote speaker are expected but not yet confirmed.
Biographies:
There are no panelists biographies associated to this workshop at the moment.

Provide the name of the organizer(s) of the workshop and their affiliation to various stakeholder groups:
Giacomo Mazzone for EBU - ITU MEMBER SECTOR
Wolfgang Closs, European Audiovisual Observatory-Council of Europe - INTERGOVERNMENTAL ORGANIZATION
Dimitri Ypsilanti, OECD Information, Computer and Communications Policy Division
OPEN TO OTHER INTERESTED ORGANIZATIONS TO JOIN

Organization:EBU,OECD & European Audiovisual Observatory

Contact Person: giacomo mazzone


 




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