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Workshop Proposals 2009

Title: Privacy, Openness, Online Advertising and Online Behavioral Targeting Advertising completed

Concise Description:
A powerful global system of online data collection for targeted interactive online marketing has become of the principal features of the Internet. Throughout much of the world, individual user information is now routinely collected for profiling, tracking and targeting purposes that has raised growing concern over personal privacy and consumer welfare. Sophisticated digital marketing technologies, including the use of neuroscience for the creation of online interactive advertising, has also generated public debate, especially related to public health. While online advertising plays a critically important role in the Internet and Web 2.0, the majority of users are not well-informed about the potential impact personal data collection will have on their daily lives. There are, however, other online advertising models beyond behavioral targeting that may allow companies to reach target Internet users without the same risks to privacy.

This workshop is a follow-up to the event held during the IGF 2008. It will start by summarizing the major developments during 2009 around the world on this topic. It will discuss some of the online advertising and behavioral targeting models applied in search engines, online video, online games, web 2.0 and will discuss how personal data is being collected and how it is used. Balancing freedom of speech, privacy, online marketing and consumer protection, various alternatives will be explored, including a discussion of international policy frameworks that have been proposed to regulate privacy and online advertising.

Online advertising and its impact on Internet users and privacy is a global industry, impacting both developing and more economically-advantaged countries alike. Our panel will address practices affecting Internet users all over the world, with emphasis in Asia, South America and Africa. Among the outcomes of this panel will be specific criteria that participants can apply to their own countries, realities and circumstances.

Which of the five broad IGF Themes or the Cross-Cutting Priorities does your workshop fall under?
Openness

Have you organized an IGF workshop before? Yes

If so, please provide the link to the report:
http://www.intgovforum.org/cms/Contributions2009/Workshop-Report-IGF-vf.pdf

Would you be the Workshop organizer? Yes

If so, who would you approach as co-organizers ? If not, who do you think should organize it?
Methodology: Interactive Policy Roundtables. An active chair, who make questions to the panelists. Questions will be sent in advance.
A broad dialog (answer and questions) with the audience will be included.

Discussants:
Mr. Al Alegre - Foundation for Media Alternatives Philippines;
Mr. Graciela Selaimen, O Nucleo de Pesquisas Nupef Brazil.
Mr. Babatunde Adedokun, MSc. Computer Science, DiploFoundation; Advanced Course on Privacy and Data Protection, Nigeria(*)
Mr. Gus Hosein, Police Engagement Network, London School of Economics;
Ms. Meglena Kuneva, European Commissioner for Consumer Affairs; (*)
Mr. Jeff Chester, Executive Director, Center for Digital Democracy;
Ms. Pamela Jones Harbour, Commissioner, US Federal Trade Commission;
Mr. Larry Irving, Vice President of Global Government Affairs, Hewlett-
Packard

Chair: Katitza Rodríguez, Electronic Privacy Information Center (EPIC)

The Workshop is proposed on behalf of:Electronic Privacy Information Center, Instituto Nupef, Center for Media and Communications Studies, Central European University

Contact Person: Katitza Rodríguez, Graciela Selaimen, Kristina Irion

2010 IGF: Vilnius

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