The objective of the workshop is to raise the awareness of the problems in measuring the impact of the Internet on the audiovisual industry. The development of broadband has made possible the rapid development of web TV, VoD, catch-up TV, video sharing and non authorized file sharing, but it is still difficult to provide coherent statistics on the level of equipment, new consumers practices, the importance of new services in media companies’ investments and revenues.
During the workshop the main different ways to measure media have been compared. In the TV world measure is based mainly on audience rates. In the telecom world what counts is the number of subscription, the volume of communication, the turnover of the companies and so on. In the Internet world measure (apart of the turnover of the companies) is web-based, with parameters such as number of visits, reach, time spent in the navigation, or is based on panel of users, analyzing their behaviours.