IGF 2021 Lightning Talk #70 Artificial intelligence in creative industries. The potential for development or a threat to human creativity.

Creative Poland Association
Creative Poland Association Polish Chamber of Books Chamber of Press Publishers Association of Authors and Publishers „Copyright Poland” Association of Authors ZAIKS Association of Journalists and Publishers REPROPOL The Union of Audiovisual Authors and Producers SFP - ZAPA Association of Photojournalists Polish Writers’ Association Literary Union Association Association of Polish Composers The Polish Society of the Phonographic Industry ZPAV Polish Producers Alliance Legal Culture Foundation

Cezary Szymanek - journalist, the deputy Editor-In-Chief of the "Rzeczpospolita Daily" and the Editor-In-Chief of the rp.pl* Paula Rossa - a lawyer at Creative Poland Association

Speakers

Dr hab. Magdalena Sobocińska - prof. UEW is a researcher and a lecturer at Wrocław University of Economics and Business and also lecturer at The Lodz Film School. She is specialised in the issues associated with functioning of the market of culture, marketing research, application of Internet in marketing, sustainable development, consumer behaviour and marketing communication. She is an author and co-author of over 170 publications in this area published in the form of monographs, chapters in monographs and textbooks and papers in scientific journals. She is a co-editor of 6 issues of Research Papers of Wrocław University of Economics and co-editor of the monograph “Methods of marketing research – modelling, technology, visualisation”. Her Ph.D. dissertation was awarded with an individual award of the Ministry of Science and Higher Education. Her postdoctoral dissertation was granted a distinction in 12th contest for scientific papers by the Committee of Organisation and Management Sciences of Polish Academy of Sciences. Dr Damian Flisak - Doctor of Law (Ludwig-Maximilians-Universität München), legal advisor, experienced senior counsel and manager with a demonstrated history of working as creative industry advisor. Skilled in Intellectual Property Law, especially in Copyright, Press and Unfair Competition Law, as well as in New Technologies Law. Lecturer and seasoned speaker. Coauthor of „The assumptions for the AI ​​strategy in Poland - Action Plan of the Ministry of Digital Affairs” dated on November 2018. Member of the Group for Artifficial Intelligence at the Chancellery of the Prime Minister of Poland. Arbitrator at the Arbitration Court for the Internet Domains. Lecturer at National School for Judiciary and Public Prosecution, as well as at Kozminski University and The Polish Academy of Sciences and where he teaches copyright law, intellectual property law, law of new technologies (AI related matters in particular). _______________________________________________________________________________________ * (additional information about the organizer) Cezary Szymanek - journalist, the deputy Editor-In-Chief of the "Rzeczpospolita Daily" and the Editor-In-Chief of the rp.pl - In 2015 joined the Gremi Media Publishing House. Worked as Editor-In-Chief of the "Succes" magazine, head of the information department at Radio PiN and host of the "Gość Radio PiN" programme. On ITI Group waked as programming director of the tenbit.pl and the author and producer of a programme under the same title on TVN. In the past, he was also associated with TVP1, RTL 7, Radio ZET and Radio Kolor. Szymanek is the winner of The National Bank of Poland Władysław Grabski Award for the best economic journalist and "Ostre Pióra", a distinction awarded by the Business Center Club. Paula Rossa - a lawyer at Creative Poland Association, expert in the field of intellectual property law. She is a PhD candidate in the Intellectual Property Law Cathedral of Jagiellonian University of Cracow. As a field of research she chose Digital Single Market and copyright. Arbitrator and mediator at SARA The Court of Arbitration of the Audiovisual Market. She has also extensive experience in advising entrepreneurs in the creative industry.

Onsite Moderator
Cezary Szymanek
Online Moderator

Cezary Szymanek

Rapporteur

Paula Rossa

Format

Live and online discussion with speakers via the dedicated IGF platform

Duration (minutes)
30
Language

English

Description

Artificial intelligence (AI) technologies that can have a direct impact on our societies are developing rapidly and are increasingly being used in the cultural and creative sectors. When applied ethically in certain aspects of work, AI can help to improve labor productivity and accelerate economic growth. AI has reached the cultural and creative sectors, taking on, among other forms of automatedcreation of text such asbooks and press articles, videos or music.

Will AI that is being more and more often used to create art replace humans? Will the presence of AI be a strong impulse for the creative world to make unique and precise things that will bear the mark of human creativity and no machine will be able to duplicate them, despite the huge amount of data provided for processing?

Does AI have influence on education and development of the recipients of culture? AI technologies can also be used to promote and protect national heritage. AI expands access to cultural artifact datasets and helps to make them accessible to people with disabilities. However, AI may also, due to the lack of objectivity in the selection of input data, limit the diversity of opinions and media pluralism. During content moderation, AI should only be used as a signal mechanism subject to human control, because left alone it cannot distinguish between legal and illegal content, deep fake or fake news. Can the misuse of AI systems hinder human and social development? AI has great potential to stimulate innovation in the information media sector, including the press. The question is whether it can replace qualitative journalism or only support it by analyzing data sets?

The event will be actively promoted for a month by the panel through social media and the websites of organizations cooperating with the Creative Polska Association - Polish Chamber of Books, Chamber of Press Publishers, Legal Culture Foundation, The Union of Audiovisual Authors and Producers SFP ZAPA, Polish Producers Alliance, "Sygnał" Association, The Polish Society of the Phonographic Industry ZPAV, Association of Authors ZAIKS, Association of Authors and Publishers Copyright Poland, Association of Photojournalists, Association of Journalists and Publishers REPROPOL.

The discussion will also be preceded by articles in the press, duplicated on social media and the websites of the organization above, devoted to the relationship between creativity and education with artificial intelligence.