IGF 2017 WS #161 Explaining Internet governance to friends & family 101: How to improve our communication?

• Introduction - Welcome, purpose and objective of the discussion with short presentation of the results of the questionnaire - 10 minutes
• Break out discussion in 4 groups: 60 minutes

Topics for a break out discussion:

1. Reaching a broader public: does IG community really needs it or it is a general mantra?
2. The relationship with the traditional media and journalists: have we given up trying to reach them unless we have some exclusive info?
3. Local content: good practices and lessons learned
4. Why should people care about IG topics? How can we make them care?

• Share and conclusions- 20 minutes