IGF 2023 WS #69 Manga Culture & Internet Governance-The Fight Against Piracy

Tuesday, 10th October, 2023 (05:45 UTC) - Tuesday, 10th October, 2023 (07:15 UTC)
WS 3 – Annex Hall 2

Data Governance & Trust
Cross-border Data Flows and Trust

Organizer 1: Takatsuka Yoshimitsu, Kodansha Ltd.
Organizer 2: Kensaku Fukui, Kotto Dori Law Office
Organizer 3: Naohiro MATSUNO, SHOGAKUKAN INC.
Organizer 4: Hiromi Sugiyama, KADOKAWA CORPORATION
Organizer 5: Hiroki Watanabe, SQUARE ENIX CO., LTD.
Organizer 6: yasuhiro zenzai, KODANSHA LTD.
Organizer 7: ATSUSHI ITO, Shueisha Publishng Inc.
Organizer 8: KAORU YAKUBO, Shogakukan Inc.

Speaker 1: moto HAGIO, Private Sector, Asia-Pacific Group
Speaker 2: Nicole Rousmaniere, Private Sector, Western European and Others Group (WEOG)
Speaker 3: Andy Nakatani, Private Sector, Western European and Others Group (WEOG)
Speaker 4: Jun Murai, Technical Community, Asia-Pacific Group


Kensaku Fukui, Private Sector, Asia-Pacific Group

Online Moderator

Takatsuka Yoshimitsu, Private Sector, Asia-Pacific Group


Takatsuka Yoshimitsu, Private Sector, Asia-Pacific Group


Panel - 90 Min

Policy Question(s)

A. What is the essential framework for the protection of authors and their works internationally, especially Manga artists, in an era where information is quickly copied by the Internet and spreads throughout the world? B. How do the domestic and global legal frameworks apply to the online circulation of copied works? And how should we approach the dearth of adequate legal resources? C. How might Internet governance be structured to encourage greater cultural advancement? What systems and frameworks do you believe are required to achieve this?

What will participants gain from attending this session? Participants in the session will first discover the attractiveness of Japanese Manga culture, its worldwide development, and the crises it is currently experiencing. 1) Specifically, how much harm is being done by the production and distribution of illicit copies of Manga on the Internet, and how much harm it is causing to Japanese Manga artists. 2) Furthermore, by discovering the reality of the anti-piracy measures being implemented by a group of Japanese publishers and lawyers, they will learn that in order to completely eradicate piracy, international cooperation between the various parties involved in Internet governance is required. A deeper understanding of how the Internet community can assist the dissemination of a wide variety of Manga works will result from this expanded conversation.


Japanese Manga Culture is loved by many people around the world, regardless of ethnicity, gender, or age, for its originality and entertainment. However, it’s under threat. Numerous Manga are being illegally copied and made accessible online without compensating anything to the creators. If the number of illegal copies viewed in Japan in 2022 were converted into the price of the authorized electronic distribution, the amount read free will exceed US$3.6 billion, almost equaling the size of the manga market in Japan. Numerous pirate sites use CDNs and ISPs which won’t require identification and repeat hopping domains, making it crucially difficult to track down the operators, and some hosting providers won't respond to infringement notices from copyright holders, leading to increased damage. Even when the site operators are identified, many of them are located in certain countries/regions where law enforcement is challenging, making them more difficult to expose. To solve the problems, we believe that it is essential to discuss with network professionals around the world for solutions to the “Internet abuse”, which has become a hotbed of many crimes and human rights violations and to collaborate towards appropriate measures. Therefore, a team of five Japanese publishers, working against piracy organized this proposal. ([https://www.youtube.com/watch?v=jxZDuAi6zUo] Anti-piracy video released by the team and ABJ [https://www.abj.or.jp/] For Evaluators Only) The speakers will include a legendary Manga artist, a researcher served as the curator of the British Museum's "Manga Exhibition," and Jun Murai, an Internet Hall of Fame awardee who is committed to promote Manga. They will talk about the importance of creativity and what is required to safeguard creator’s rights. Our goal is to achieve a society that safeguards not only the Japanese Manga culture, but creators and users around the world, by fostering cultural development on the Internet while ensuring data free flow.

Expected Outcomes

Further growth of Manga Culture through worldwide recognition of the necessity to combat Manga piracy and the creation of Internet governance initiatives. The initiatives discussed could potentially be used to distribute free data for other works protected by copyright, advancing the Internet's cultural landscape. A publication will be produced, based on the discussion during this session, on the attraction of Japanese Manga Culture and the effectiveness of anti-piracy measures, as well as efforts to protect manga artists and their creations to further advance Japanese Manga Culture. Furthermore, we will continue to plan seminars to discuss about the subject within the international framework.

Hybrid Format: Half of the session time will be used by the four (tentative) speakers to report on and debate the current situation, and the other half will be utilized to actively encourage interaction with the speakers and participants from both onsite and online by allowing comments and questions. When a panelist is speaking, we will present relevant manga works, articles, and videos to help participants deeper understand. The setup of the system will enable simultaneous viewing for both onsite and online participants.