IGF 2023 WS #492 Strengthening Consumer Trust in the Age of Generative AI


Artificial Intelligence (AI) & Emerging Technologies
Chat GPT, Generative AI, and Machine Learning

Organizer 1: Hall Stefan, Consumers International
Organizer 2: Javier Ruiz Diaz, Consumers International
Organizer 3: Hamblett Hollie, Consumers International

Speaker 1: Justin Brookman, Civil Society, Western European and Others Group (WEOG)
Speaker 2: Desiree Miloshevic Evans, Technical Community, Western European and Others Group (WEOG)
Speaker 3: Li Christy, Civil Society, Asia-Pacific Group


Hall Stefan, Civil Society, Western European and Others Group (WEOG)

Online Moderator

Hamblett Hollie, Civil Society, Intergovernmental Organization


Javier Ruiz Diaz, Civil Society, Western European and Others Group (WEOG)


Round Table - 90 Min

Policy Question(s)

A. What changes are required in consumer protection regulation to effectively address the emerging technological environment of generative AI?
B. Are existing consumer protection regulations sufficient to handle the challenges posed by generative content, or do they need significant revisions or new provisions?
C. How can different stakeholders collaborate to develop comprehensive strategies for protecting consumers from the potential harms of generative AI?

What will participants gain from attending this session? Key takeaways relating to new knowledge, insight and tools will be:
1. Knowledge: Identifying the potential risks and challenges to consumer trust in the context of generative content.
2. Insight: Exploring the role of consumer protection regulation in addressing these challenges.
3. Tools: Learning about best practices and policy approaches from different stakeholders and disciplines.
4. Tools: Collaboratively developing an agreement or framework to strengthen digital consumer protection in the age of generative AI.


Consumers International proposes an exploratory workshop-style event on consumer trust and generative AI. The workshop will bring together participants from civil society, government and industry to work towards creating and committing to an agreement that strengthens digital consumer protection, specifically in relation to generative content. The workshop will foster dialogue, debate, and discussion among diverse stakeholders to address critical policy questions and explore potential regulatory changes in light of emerging generative AI technologies.

Expected Outcomes

The event aims to generate concrete outcomes and outputs, including:
1. A collaborative agreement or framework outlining principles and guidelines for strengthening digital consumer protection concerning generative AI.
2. Establishment of a multi-stakeholder working group to continue the dialogue and follow up on the agreed-upon commitments.
3. A roadmap for future events, workshops, or processes to further explore and address the challenges and opportunities presented by generative AI and consumer trust.

Hybrid Format: We will ensure that all participants can engage fully by giving the online moderator a leading role in the session, coordinating with the onsite moderator, to ensure that remote participants have a voice. The roundtable format will be open to questions from participants, taking turns local and remote to ensure equal space is given. We will use a simple online text pad without registration to collect questions and comments and will use the tool Mentimeter (https://www.mentimeter.com) for some specific questions throughout the session. Consumers International regularly organises online and onsite events with participants around the world and have staff in several time zones who can provide extra support.